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Supercheap Auto ‘Oil’ 2016

An ambitious collaboration with Supercheap Auto, the goal was to create a national TVC campaign that doubled as a viral online piece.

Allan Hardy worked alongside Paul Morris Motorsport and Supercheap Auto to develop the concept around the exciting Stadium Super Truck vehicles. Allan and his team handled all elements of production, from safely closing city streets, to dropping real race trucks from helicopters & everything in-between.

The project went on to win an ACS ‘Gold’ plaque for cinematography and generate huge earned media and viral reach around the world.

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