Branded content
Red Bull ‘Daniel Ricciardo’s Great Aussie Road Trip’
Ahead of the Australian Grand Prix, Daniel Ricciardo makes a thrilling return to Oracle Red Bull Racing dusting off the RB7 and tearing from beaches to outback across some of Australia’s most challenging terrain. Joined by some local racing experts, Ricciardo starts in the ‘wild west’ making his way through farmland and ocean vistas before the final challenge at iconic Mount Panorama.
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Hype Republic handled the end-to-end production, from creative to production to post-production and final delivery, working with Red Bull’s team throughout each phase to ensure the best possible result.
The campaign took us across Australia from the harshest Outback conditions to the picturesque NSW coastline and rural farmland. We also had the amazing privilege of visiting the Oracle Red Bull Racing headquarters in Milton Keynes, UK and working directly with their world-class team.
The crew on this project was second to none. Everyone imbued this project with their passion, pride and expertise and made each day onset a dream.
We were honoured to see the project win three 2023 BADC awards, including Gold for Branded Content, Bronze for Cinematography and Bronze for Editing.
Client:
Red Bull Racing
Red Bull Head of Motorsport:
Blacke Evans
Red Bull Head of Communications:
Sarah Stirling
Head of Content / Creative Lead:
Kyle Bullock
Red Bull Production Manager:
Niki Vasiliadis
Creative:
Hype Republic
Executive Creative Director:
Allan Hardy ACS
Creative Director:
Josh Weier
Copywriter:
Haydn Shaw
Production:
Hype Republic
Director / DOP:
Allan Hardy ACS
Producer:
Dayna Yates
Technical Producer:
Cam Pianta
Stills:
Andy Green – andygreenimages.com.au / Graeme Murray – graememurray.com / Ken Leanfore – kenleanfore.com
Principle Photography Production
Production Manager:
Isabel Stanfield
1st AD:
David Normand
Camera Operator:
Geordie Lillis
1st AC:
Brandon Harrison
Tracking Vehicle / Drone Camera Operator:
Chris Benny
Tracking Vehicle 1st AC:
Dan Da Silva
Tracking Vehicle 2nd AC:
Oliver Ivanov
Drone Camera Op – Seacliff:
Darian Woods
Drone Pilot – Seacliff:
Cam Board
FPV Op:
Rudi Browning (HeliGuy)
FPV Spotters:
Jeffrey Gaunt, Joseph Webb, Bryan Cheney
BTS Videographer / DIT:
Jarred Lammiman
Sound Recordist:
Martin Demian
Tracking Vehicle Driver:
Warren Luff
Stunt Coordinator:
Jimmy Christiansen
Safety Officer:
Patrick ‘Paddy’ Garty
Medic:
Steve ‘Sunny’ Whitfield
Helicopter Pilot:
David Adamson
Aerial DOP:
Peter Beeh
Runners:
Iggy Milton, Angus Stuart
Unit Managers:
Nils Pedotti, Randall Dart, Brad McLachlan
Traffic Control:
Bader Sumrain, Sarah Bright (Altus Traffic)
Transporter Drivers:
Matt Wood, Grant Cameron
2nd Unit Sydney Photography
Director / DOP:
Allan Hardy
Producer:
Dayna Yates
On-Set Producer:
Kate Arrowsmith
Camera / Drone Operator:
Chris Benny
1st AC:
Darian Woods
2nd AC:
Oliver Ivanov
Runner:
James Mort
Drone Boat:
Drone Boats Sydney
United Kingdom Photography
Director / DOP:
Allan Hardy
Producer:
Dayna Yates
Production Partner:
Brother Film
Post Production
Post-Production Supervisor:
Camille Cannings
Editors:
Tom Antolini / Jarred Lammiman
Edit Assist:
Matt Rebgetz
Colourist:
Joe Lancaster
Sound:
Justin Harrison
VFX:
Joe Lancaster, Jarred Lammiman, Matt Rebgetz