Branded content

Red Bull ‘Daniel Ricciardo’s Great Aussie Road Trip’

Ahead of the Australian Grand Prix, Daniel Ricciardo makes a thrilling return to Oracle Red Bull Racing dusting off the RB7 and tearing from beaches to outback across some of Australia’s most challenging terrain. Joined by some local racing experts, Ricciardo starts in the ‘wild west’ making his way through farmland and ocean vistas before the final challenge at iconic Mount Panorama.

Hype Republic handled the end-to-end production, from creative to production to post-production and final delivery, working with Red Bull’s team throughout each phase to ensure the best possible result.

The campaign took us across Australia from the harshest Outback conditions to the picturesque NSW coastline and rural farmland. We also had the amazing privilege of visiting the Oracle Red Bull Racing headquarters in Milton Keynes, UK and working directly with their world-class team.

The crew on this project was second to none. Everyone imbued this project with their passion, pride and expertise and made each day onset a dream.

We were honoured to see the project win three 2023 BADC awards, including Gold for Branded Content, Bronze for Cinematography and Bronze for Editing. 


Red Bull Racing

Red Bull Head of Motorsport:

Blacke Evans

Red Bull Head of Communications:

Sarah Stirling

Head of Content / Creative Lead:

Kyle Bullock

Red Bull Production Manager:

Niki Vasiliadis


Hype Republic

Executive Creative Director:

Allan Hardy ACS

Creative Director:

Josh Weier


Haydn ShaW


Hype Republic

Director / DOP:

Allan Hardy ACS


Dayna Yates

Technical Producer:

Cam Pianta


Andy Green – / Graeme Murray – /  Ken Leanfore –

Post Production

Post-Production Supervisor:

Camille Cannings



Daniel Ricciardo


Toby Price, Daniel ‘Chucky’ Sanders, Matt Hall, Shane van Gisbergen, Jamie Whincup
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