Branded content

Red Bull ‘Daniel Ricciardo’s Great Aussie Road Trip’

Ahead of the Australian Grand Prix, Daniel Ricciardo makes a thrilling return to Oracle Red Bull Racing dusting off the RB7 and tearing from beaches to outback across some of Australia’s most challenging terrain. Joined by some local racing experts, Ricciardo starts in the ‘wild west’ making his way through farmland and ocean vistas before the final challenge at iconic Mount Panorama.

Hype Republic handled the end-to-end production, from creative to production to post-production and final delivery, working with Red Bull’s team throughout each phase to ensure the best possible result.

The campaign took us across Australia from the harshest Outback conditions to the picturesque NSW coastline and rural farmland. We also had the amazing privilege of visiting the Oracle Red Bull Racing headquarters in Milton Keynes, UK and working directly with their world-class team.

The crew on this project was second to none. Everyone imbued this project with their passion, pride and expertise and made each day onset a dream.

We were honoured to see the project win three 2023 BADC awards, including Gold for Branded Content, Bronze for Cinematography and Bronze for Editing. 


Red Bull Racing

Red Bull Head of Motorsport:

Blacke Evans

Red Bull Head of Communications:

Sarah Stirling

Head of Content / Creative Lead:

Kyle Bullock

Red Bull Production Manager:

Niki Vasiliadis


Hype Republic

Executive Creative Director:

Allan Hardy ACS

Creative Director:

Josh Weier


Haydn Shaw


Hype Republic

Director / DOP:

Allan Hardy ACS


Dayna Yates

Technical Producer:

Cam Pianta


Andy Green – / Graeme Murray – /  Ken Leanfore –

Principle Photography Production

Production Manager:

Isabel Stanfield

1st AD:

David Normand

Camera Operator:

Geordie Lillis

1st AC:

Brandon Harrison

Tracking Vehicle / Drone Camera Operator:

Chris Benny

Tracking Vehicle 1st AC:

Dan Da Silva

Tracking Vehicle 2nd AC:

Oliver Ivanov

Drone Camera Op – Seacliff:

Darian Woods

Drone Pilot – Seacliff:

Cam Board


Rudi Browning (HeliGuy)

FPV Spotters:

Jeffrey Gaunt, Joseph Webb, Bryan Cheney

BTS Videographer / DIT:

Jarred Lammiman

Sound Recordist:

Martin Demian

Tracking Vehicle Driver:

Warren Luff

Stunt Coordinator:

Jimmy Christiansen

Safety Officer:

Patrick ‘Paddy’ Garty


Steve ‘Sunny’ Whitfield

Helicopter Pilot:

David Adamson

Aerial DOP:

Peter Beeh


Iggy Milton, Angus Stuart

Unit Managers:

Nils Pedotti, Randall Dart, Brad McLachlan

Traffic Control:

Bader Sumrain, Sarah Bright (Altus Traffic)

Transporter Drivers:

Matt Wood, Grant Cameron

2nd Unit Sydney Photography

Director / DOP:

Allan Hardy


Dayna Yates

On-Set Producer:

Kate Arrowsmith

Camera / Drone Operator:

Chris Benny

1st AC:

Darian Woods

2nd AC:

Oliver Ivanov


James Mort

Drone Boat:

Drone Boats Sydney


United Kingdom Photography

Director / DOP:

Allan Hardy


Dayna Yates

Production Partner:

Brother Film


Post Production

Post-Production Supervisor:

Camille Cannings


Tom Antolini / Jarred Lammiman

Edit Assist:

Matt Rebgetz


Joe Lancaster


Justin Harrison


Joe Lancaster, Jarred Lammiman, Matt Rebgetz




Daniel Ricciardo


Toby Price, Daniel ‘Chucky’ Sanders, Matt Hall, Shane van Gisbergen, Jamie Whincup