Branded content

Red Bull ‘Daniel Ricciardo’s Great Aussie Road Trip’

Ahead of the Australian Grand Prix, Daniel Ricciardo makes a thrilling return to Oracle Red Bull Racing dusting off the RB7 and tearing from beaches to outback across some of Australia’s most challenging terrain. Joined by some local racing experts, Ricciardo starts in the ‘wild west’ making his way through farmland and ocean vistas before the final challenge at iconic Mount Panorama.

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Hype Republic handled the end-to-end production, from creative to production to post-production and final delivery, working with Red Bull’s team throughout each phase to ensure the best possible result.

The campaign took us across Australia from the harshest Outback conditions to the picturesque NSW coastline and rural farmland. We also had the amazing privilege of visiting the Oracle Red Bull Racing headquarters in Milton Keynes, UK and working directly with their world-class team.

The crew on this project was second to none. Everyone imbued this project with their passion, pride and expertise and made each day onset a dream.

We were honoured to see the project win three 2023 BADC awards, including Gold for Branded Content, Bronze for Cinematography and Bronze for Editing. 

Client:

Red Bull Racing

Red Bull Head of Motorsport:

Blacke Evans

Red Bull Head of Communications:

Sarah Stirling

Head of Content / Creative Lead:

Kyle Bullock

Red Bull Production Manager:

Niki Vasiliadis

Creative:

Hype Republic

Executive Creative Director:

Allan Hardy ACS

Creative Director:

Josh Weier

Copywriter:

Haydn Shaw

Production:

Hype Republic

Director / DOP:

Allan Hardy ACS

Producer:

Dayna Yates

Technical Producer:

Cam Pianta

Stills:

Andy Green – andygreenimages.com.au / Graeme Murray –  graememurray.com /  Ken Leanfore – kenleanfore.com

Principle Photography Production

Production Manager:

Isabel Stanfield

1st AD:

David Normand

Camera Operator:

Geordie Lillis

1st AC:

Brandon Harrison

Tracking Vehicle / Drone Camera Operator:

Chris Benny

Tracking Vehicle 1st AC:

Dan Da Silva

Tracking Vehicle 2nd AC:

Oliver Ivanov

Drone Camera Op – Seacliff:

Darian Woods

Drone Pilot – Seacliff:

Cam Board

FPV Op:

Rudi Browning (HeliGuy)

FPV Spotters:

Jeffrey Gaunt, Joseph Webb, Bryan Cheney

BTS Videographer / DIT:

Jarred Lammiman

Sound Recordist:

Martin Demian

Tracking Vehicle Driver:

Warren Luff

Stunt Coordinator:

Jimmy Christiansen

Safety Officer:

Patrick ‘Paddy’ Garty

Medic:

Steve ‘Sunny’ Whitfield

Helicopter Pilot:

David Adamson

Aerial DOP:

Peter Beeh

Runners:

Iggy Milton, Angus Stuart

Unit Managers:

Nils Pedotti, Randall Dart, Brad McLachlan

Traffic Control:

Bader Sumrain, Sarah Bright (Altus Traffic)

Transporter Drivers:

Matt Wood, Grant Cameron

2nd Unit Sydney Photography

Director / DOP:

Allan Hardy

Producer:

Dayna Yates

On-Set Producer:

Kate Arrowsmith

Camera / Drone Operator:

Chris Benny

1st AC:

Darian Woods

2nd AC:

Oliver Ivanov

Runner:

James Mort

Drone Boat:

Drone Boats Sydney

 

United Kingdom Photography

Director / DOP:

Allan Hardy

Producer:

Dayna Yates

Production Partner:

Brother Film

 

Post Production

Post-Production Supervisor:

Camille Cannings

Editors:

Tom Antolini / Jarred Lammiman

Edit Assist:

Matt Rebgetz

Colourist:

Joe Lancaster

Sound:

Justin Harrison

VFX:

Joe Lancaster, Jarred Lammiman, Matt Rebgetz

 

Talent

Hero:

Daniel Ricciardo

Supporting:

Toby Price, Daniel ‘Chucky’ Sanders, Matt Hall, Shane van Gisbergen, Jamie Whincup