Branded content

Johor Racing X Hype Republic

Johor Motor Racing is one of the leading competitors in the Panatec GT World Challenge in Asia and Australia.

Taking an agency role, Hype Republic provided a dedicated team that worked directly with JMR’s Triple Eight Race Engineering and Malaysian media teams. This approach ensured a cohesive brand presence that invigorated fans and built value for sponsorship partners. 

In addition to visual content such as photography, reels and documentaries, we created a new website experience as well as managed all social channels and EDMs, press releases, merchandise and graphic design assets. The team has been featured in AutoAction, 9 Wide World of Sports, GT World Challenge, V8Sleuth, TheVibes.com and Speedcafe.com.

Our creators followed the team to each event across Asia and Australia, capturing content and sharing content throughout the race season. 

Offering our unique expertise in racing, action and commercial projects, we helped JMR grow their fanbase, win sponsors and showcase the team as the most professional on the grid. Our season launch videos have both won BADC Awards.

Production Company:

Hype Republic

Creative Director:

Allan Hardy

Photography:

Beck Payne

video content creator:

Geordie Lillis

PRODUCER:

Kristie yates