Branded content

Johor Racing X Hype Republic

Johor Motor Racing is one of the leading competitors in the Panatec GT World Challenge in Asia and Australia.

Taking an agency role, Hype Republic has a dedicated team that works directly with JMR’s Triple Eight Race Engineering and Malaysian media teams. This approach ensures a cohesive brand presence that invigorates fans and builds value for sponsorship partners.

In addition to visual content such as photography, reels and documentaries, we’ve created a new website experience as well as managing all social channels and EDMs, press releases, merchandise and graphic design assets.

Our creators will follow the team to each event across Asia and Australia, capturing content and sharing content throughout the 2023 season.

Offering our unique expertise in racing, action and commercial projects, we have helped JMR grow their fanbase, win sponsors and showcase the team as the most professional on the grid.

Production Company:

Hype Republic


johor Motor racing

Creative Director:

Josh Weier


Beck Payne

video content creator:

Geordie Lillis


Kristie yates