Branded content, film & tv

HP x Harvey Norman x 360

Hype Republic was able to showcase our incredible projects and partners in a national campaign with Harvey Norman and HP. We conceived, shot and delivered the concept in two weeks with our team starring in the campaign. The commercial was launched during the AFL and NRL grand final weeks to promote the new HP x360 laptops available at Harvey Norman, receving over $1M in spend across TV, events and social and complemented with in-store activations. 

Special thanks to Supercheap Auto, Parkway Drive, Creed Corey, Red Bull Ampol Racing, Red Bull Australia and Triple Eight Race Engineering.

Director:

Allan Hardy

Project Lead:

Cam Pianta

DOP:

Geordie Lillis

Photography:

Matthew McFerran, Damien Bredberg & James Adams