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Supercheap Auto ‘Octane Island’

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upercheap Auto entrusted Allan Hardy & his team to develop and execute the creative for their latest national ‘Best Performing Oils’ and 'Car Care' campaigns.

‘Octane Island’ was brought to life to give Supercheap Auto the ability to house two seperate campaigns within the one creative.

HIGHLIGHTS

Allan and his team were responsible for managing…

  • Develop all creative.
  • Securing Hollywood actor Danny Trejo as feature talent in the Oils campaign.
  • Develop intricate music collaboration between Creedence Clearwater Revival and Bliss n Eso to re-create the iconic ‘Fortunate Son’ soundtrack. The track was released as an official single with accompanying music video.
  • Source the unique locations including Hashima Island, Japan and the Wangi Wangi Power Station.
  • Securing #1 selling Australian musician Max ‘Eso’ Mackinnon as feature talent for the Car Care campaign.
  • Manage all of the included motorsport, vehicles, stunt and safety elements of the project.
  • Execute all required 3D and VFX in-house.
  • Deliver final TVC’s, artwork and photography elements required for the campaign.

HIGHLIGHTS

Allan and his team were responsible for managing…

  • 4 x TVC
  • 2 x Viral Online Features
  • 3 x Film Posters
  • Photography & Design Package
  • 4 x BTS Video Package

Director:

ALLAN HARDY

Executive Producers:

DAVID BAUER, REECE MOGER & ALLAN HARDY

Campaign Execution:

JANET BULLOCH, NATHAN LORIMER & AMY OSMOND

Producer:

ARIEL VERRI

2nd Unit Director:

CAMERON MARCH

Director of Photography:

CAMERON BATTEN

Creative:

ALLAN HARDY & JOSH WEIER

1st AD:

ANDREW MCINALLY

Production Manager:

CLINT GOUGH

Stunt Coordinator:

JIMMY CHRISTIANSEN

Safety Supervisor:

NIGEL HARBACH

Camera Dept:

CAMERON BATTEN, CHRIS BENNY, CAMERON MARCH, MICHAEL REEDY, MARK REEDY, MATT OWER, DECLAN MAY & COURTNEY JONES

Tracking Vehicle:

SCORPIO OPS

Photography:

MATTHEW MCFERRAN

Talent:

NICK SLATER, THOMAS LARKIN, SHARNEE TONES, CALLAN KNIGHT

Drivers / Riders:

MATT MINGAY, KENT DALTON, STEVE HODGES, CHRISTIAN MINGAY, CODY CROCKER, SIMON EVANS, PETER SAUER, MARK SCHWARZ, STEVEN LOADER, JUSTIN SIMPSON

Editor:

ALLAN HARDY

Assistant Editors:

CAMERON MARCH & JOE LANCASTER

Colour:

JOE LANCASTER VFX

Department:

MARC PURNELL, JOE LANCASTER & TIM BAHRIJ

Poster Design:

BENJAMIN WARD

Graphic Design:

MAX DUFF & BENNY BLUNDER

Sound Design / Final Mix:

JUSTIN HARRISON

Location Manager:

SCREEN HUNTER – ANNETTE HUBBER

Vehicle Wraps:

FIVE THREE DESIGNS

Ramp Fabrication:

BRIAN HICKEY

Costume Design:

AMELIA FULLER & MAX DUFF