Branded content

Red Bull Racing ‘Melbourne Drift’

A

llan's latest fast-release project with Red Bull was filmed in just 20 minutes, with all final deliverables prepared & approved overnight for a 6am launch. Including edit, colourgrade, title animation, sound design & broadcast delivery. The final clip amassed over 2 million views on RB channels in the first 24 hours, along with many more millions via mainstream media and editorial outlets.

DIRECTOR / EDITOR:

Allan Hardy

DOP:

Cameron Batten

CAMERA DEPT:

Adam Huddlestone, Matt Ower, Cameron March & Allan Hardy

PRODUCER:

Ariel Verri

COLOUR / TITLES:

Joe Lancaster

CLIENT / EP:

Kyle Bullock (RB)