Branded content
Supercheap Auto ‘Oils Virtual Reality'’
N
ow their 4th ‘Oils’ campaign collaboration, Supercheap Auto, Creative Josh Weier & Director Allan Hardy have built an explosive and groundbreaking legacy. Due to COVID-19 restrictions, another large-scale action production was not possible, so a new approach was needed to help Supercheap Auto carry on the incredible head-turning reputation of their annual ‘Best Performing Oils’ campaign. It was the perfect opportunity to celebrate the incredible campaigns of the past, calling for an epic set build, great comedy talent & Hollywood-quality visual effects.
HIGHLIGHTS
Hype Republic was responsible for managing:
- Creative & story development
- End-to-end production management, from talent & locations right through to CAD approvals and delivery to networks
- Custom music score
- Location scouting & art department
- Assembling powerful & nimble VFX team to complete over 1000 hours of intricate 3D VFX
DELIVERABLES
- 4 x TVC
- 2 x Viral Online Features
- 40+ Partner Cut-Down Videos
