Branded content
Supercheap Auto ‘Octane Island’
S
upercheap Auto entrusted Hype Republic to develop and execute the creative for their latest national ‘Best Performing Oils’ and 'Car Care' campaigns. ‘Octane Island’ was brought to life to give Supercheap Auto the ability to house two seperate campaigns within the one creative.
HIGHLIGHTS
Hype Republic were responsible for managing:
- Creative development
- Securing Hollywood actor Danny Trejo as feature talent in the Oils campaign
- Develop intricate music collaboration between Creedence Clearwater Revival and Bliss n Eso to re-create the iconic ‘Fortunate Son’ soundtrack. The track was released as an official single with accompanying music video
- Sourcing the unique locations including Hashima Island, Japan and the Wangi Wangi Power Station
- Securing #1 selling Australian musician Max ‘Eso’ Mackinnon as feature talent for the Car Care campaign
- Manage all of the included motorsport, vehicles, stunt and safety elements of the project
- Execute all required 3D and VFX in-house
- Deliver final TVC’s, artwork and photography elements required for the campaign
DELIVERABLES
- 4 x TVC
- 2 x Viral Online Features
- 3 x Film Posters
- Photography & Design Package
- 4 x BTS Video Package
